Category: Philosophy

The phrase “product incubator” often conjures images of Silicon Valley startups, venture capital, and elite founders who already won the lottery—financially, socially, or otherwise. For most of us, that world feels far away. But what if product incubation wasn’t reserved for the few? What if, because of advances in AI and thoughtful human guidance, building…

Every company carries within it a quiet conviction—some way of being that’s both inviting and intentional. For us at Simpull, that conviction is simple: build software that helps people flourish, without adding anxiety. Our vision didn’t emerge in isolation. It’s shaped by voices who remind us that technology should be both humane and uncomplicated. Smarter…

We know our pricing cap raises eyebrows. “Wait, you won’t let me spend more than $365 a year with you?” That’s right. And yes, it’s different. Most software companies celebrate ways to capture more revenue from their best customers. We’ve chosen the opposite path—because we believe enough is enough. The Problem With Traditional Pricing The…

Most software companies build their business models on scarcity and pressure: license checks, endless upsells, tiered pricing, and costs that escalate as you grow. The result? Anxiety—for store owners, agencies, and everyday users. At Simpull, we aim to be the opposite. Our business model is intentionally designed to reduce anxiety, not inflame it. The Problem…

In the WordPress world, licensing is the norm. License keys unlock updates, track usage, and prevent piracy. From a business perspective, it makes sense. But at Simpull, we’ve chosen a different way. We don’t use license keys. Our plugins are free to download from GitHub, and you can install them on one site—or a hundred—without…