Simpull: A Product Incubator for the People

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simpull

Simpull is a product incubator 
for the rest of us.

In the age of AI, anyone can build anything. Too often, that means broken, shallow, or bloated products lacking in clarity and craftsmanship.

Simpull is different: real senior engineers using AI as a tool—not a substitute—to craft solutions you can trust. You pitch the ideas, we build them into elegant, reliable WordPress products.

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from our founder

  • Simple, revolutionary pricing.
  • Extensions built with craftsmanship.
  • No more licenses, ads or upsells in your dashboard.
  • A product incubator for the people.

Simpull. License-free, ad-free plugins that simply work.

Whether you’re managing your own WordPress website, using page builders and themes to create your site, or you’re a developer at the forefront of WordPress innovation, we’ve got you covered. No license keys, no upsells or ads – ever.

Powerful, premium plugins, simply done right – for no more than $1/day.

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Meet our team

Our team of core contributing engineers, project managers, and designers has decades of experience in the open source and eCommerce space.

Justin

Founder, CEO

Shehroz

Software Engineer

Krishna

Software Engineer

Melissa

Engineering Manager

Faisal

Software Engineer

Hasnain

Software Engineer

FAQs

How does Simpull pricing work?

We join other software pioneers like Jason Fried – as software developers, we believe software pricing has gotten out of control. Not only should it be affordable, it should be simple.

A few ways we simplify pricing:

  1. No licensing. You can install our plugins on one site, or two hundred sites. No ads, upsells, notices or nags. No licensing calls to our servers to make sure you’re not stealing it. You’re probably not, and those checks only slow your site down.
  2. Maximum yearly spend. Buy as much as you want from us, we won’t let you spend more than $365/year. Any site should be able to get great software solutions with less than a dollar a day. Once you try to spend more than that? Free dollars and freefty cents.
  3. Any caveats? Not really, no. There may be solutions we build that require some level of Software-as-a-Service (SaaS) integration. Think things like AI models, etc. There may eventually be additional costs for those types of things. Our commitment is to keep those costs as low as possible (and as optional as possible!).
Where does the name Simpull come from?

By now, you know that we have an incredibly high value for simplicity. So naturally, Simpull.

But also, we believe it’s much easier to pull ideas from the market that’s begging for them than it is to push our own ideas out in the world.

What types of products does Simpull focus on building?

Simpull is never going to build the most complex, robust, feature-rich plugins in the world. We have dear friends and colleagues who are already doing wonderful work in that space.

We’re focused on building a library of products that are creative, simple solutions to poorly met needs for WordPress and WooCommerce.

Can I pitch an idea for you to build with your Simpull process?

Absolutely! You can join our product incubator Slack easily – either by purchasing an existing product or signing up for our newsletter below. From there, you’ll have full access to our team to pitch your plugin idea.

Latest and Greatest

Read our latest blog articles

Learn more about what makes us tick here at Simpull. Our latest launches, insight into our business philosophies, and the coolest case studies abound.

  • Our Inspiration

    Justin

    ·

    Our Inspiration

    Every company carries within it a quiet conviction—some way of being that’s both inviting and intentional. For us at Simpull, that conviction is simple: build software that helps people flourish, without adding anxiety. Our vision didn’t emerge in isolation. It’s shaped by voices who remind us that technology should be both humane and uncomplicated. Smarter…

  • Why the Pricing Cap?

    Justin

    ·

    Why the Pricing Cap?

    We know our pricing cap raises eyebrows. “Wait, you won’t let me spend more than $365 a year with you?” That’s right. And yes, it’s different. Most software companies celebrate ways to capture more revenue from their best customers. We’ve chosen the opposite path—because we believe enough is enough. The Problem With Traditional Pricing The…

  • Anxiety-Free Business Models

    Justin

    ·

    Anxiety-Free Business Models

    Most software companies build their business models on scarcity and pressure: license checks, endless upsells, tiered pricing, and costs that escalate as you grow. The result? Anxiety—for store owners, agencies, and everyday users. At Simpull, we aim to be the opposite. Our business model is intentionally designed to reduce anxiety, not inflame it. The Problem…

  • Why No Licensing?

    Justin

    ·

    Why No Licensing?

    In the WordPress world, licensing is the norm. License keys unlock updates, track usage, and prevent piracy. From a business perspective, it makes sense. But at Simpull, we’ve chosen a different way. We don’t use license keys. Our plugins are free to download from GitHub, and you can install them on one site—or a hundred—without…