Simpull: A Product Incubator for the People

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What is a product incubator for the “rest of us”?

Justin

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The phrase “product incubator” often conjures images of Silicon Valley startups, venture capital, and elite founders who already won the lottery—financially, socially, or otherwise. For most of us, that world feels far away.

But what if product incubation wasn’t reserved for the few? What if, because of advances in AI and thoughtful human guidance, building useful software became something accessible to everyone?

That’s the idea behind Simpull: a product incubator for the rest of us.

The Old Model: Incubators for the Few

Traditionally, a product incubator is a program that gives select entrepreneurs resources—funding, mentorship, technical support—in exchange for equity. They’re designed for people who already have a foot in the door: connections, capital, or technical skill.

That’s valuable, but it leaves out a vast majority of creative people who have great ideas but lack the means or expertise to make them real.

A New Model: Incubation for Everyone

At Simpull, we’re reframing what an incubator can be.

  • Accessible: You don’t need investors, special credentials, or a startup pedigree. You just need an idea.
  • AI-powered: We leverage modern tools to rapidly explore feasibility, prototypes, and early validation—cutting timelines from months to days.
  • Human-guided: AI doesn’t replace craft. Our senior engineers refine, test, and shape products so they’re not just functional, but elegant and dependable.
  • Community-driven: Every customer is part of the incubator. Buy a product, join the Slack, pitch an idea, and help shape what comes next.

This flips incubation from an exclusive program into an open, ongoing process.

Why “for the Rest of Us”?

Because historically, access to innovation was gatekept—by money, by geography, by connections. Now, with the right blend of tools and community, we can open those gates.

Design agencies, marketing shops, freelance developers, and even solo store owners can all bring ideas to the table. We listen, we triage, and sometimes those ideas become the next plugin in a Simpull Volume.

It’s not just incubation. It’s participation.

Conclusion
A product incubator for the rest of us means anyone can contribute to shaping the tools that shape the web. It’s democratized, human-centered, and built on simplicity.

That’s what Simpull is all about: building software that’s not just for a few insiders, but for everyone who wants to make WordPress better.