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Every company carries within it a quiet conviction—some way of being that’s both inviting and intentional. For us at Simpull, that conviction is simple: build software that helps people flourish, without adding anxiety. Our vision didn’t emerge in isolation. It’s shaped by voices who remind us that technology should be both humane and uncomplicated.
Smarter Pricing, Thoughtful Stewardship
Tech pioneers like Jason Fried have long pushed back on the idea that software should cost more as it grows. Instead, he invites us to think smaller—leaner. He once described choosing the “judo solution” in pricing and systems:
“What’s the simplest version… without having to do anywhere near as much work as the final perfect version would be.” 37signals
That resonates deeply with us. At Simpull, we’ve chosen to cap pricing at $365 per year—simple, transparent, and fair—not because it’s easy to build that way, but because serving people well often means doing less, not more.
Anchored, Calm, Collective
Our inspiration doesn’t come only from the world of tech. We also draw from timeless ideas about what it means to be fully present in the world without succumbing to fear or frenzy. Writers like Mark Sayers encourage a posture we aspire toward—one more defined by peace than by urgency, by enoughness rather than excess.
When combined, these influences—tech wisdom intertwined with thoughtful presence—shape Simpull into something different. We’re not about lock-ins, upgrades, or pressure. We’re about clarity, craftsmanship, and calm.
Our inspiration is not just what we admire—it’s who we aspire to be. A company that honors both the elegant simplicity of good software and the deeper longing for ease in our digital lives.
Simpull: built for people, shaped by ideas, grounded in quiet confidence.