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We know our pricing cap raises eyebrows. “Wait, you won’t let me spend more than $365 a year with you?” That’s right. And yes, it’s different.
Most software companies celebrate ways to capture more revenue from their best customers. We’ve chosen the opposite path—because we believe enough is enough.
The Problem With Traditional Pricing
The typical plugin pricing model looks something like this:
- Tiered licenses that multiply costs as you grow.
- Renewal discounts that vanish after year one.
- Strategic upsells designed to maximize revenue per customer.
It’s clever business, but it often leaves customers anxious, nickel-and-dimed, and hesitant to commit.
Why We Chose a Cap
At Simpull, we want to cultivate a different kind of relationship with our customers—one built on trust, not pressure. The pricing cap is our way of saying:
- We won’t punish success. If your business grows, your Simpull costs don’t.
- We value enough. We don’t need to squeeze every possible dollar. A sustainable, fair margin is good enough.
- We want clarity. You’ll never wonder what your annual costs might balloon into. They won’t.
Jason Fried, co-founder of 37signals, put it well:
“Do we have enough customers paying us enough money to cover our costs and generate a profit? Yes. Is that number increasing every year? Yes. That’s good enough for us.”
— It Doesn’t Have to Be Crazy at Work
That line captures the heart of our pricing philosophy: peace over pressure, sustainability over extraction. Our cap of $365/year—about a dollar a day—is simple, transparent, and anxiety-free.
What About Growth?
Some wonder, “But won’t you limit your own revenue?” Yes, in a sense. But we believe the long-term payoff is greater trust, stronger relationships, and a larger community.
Our mission isn’t to extract as much as possible from a few customers—it’s to serve as many as possible with fairness and peace of mind.
The pricing cap isn’t a gimmick. It’s a reflection of our ethos: serve people well, embrace enough, and choose trust over pressure.
Because at the end of the day, peace of mind is worth more than maximizing revenue.