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In the WordPress world, licensing is the norm. License keys unlock updates, track usage, and prevent piracy. From a business perspective, it makes sense. But at Simpull, we’ve chosen a different way.
We don’t use license keys. Our plugins are free to download from GitHub, and you can install them on one site—or a hundred—without restrictions. It surprises people. Sometimes it even confuses them. So here’s why we do it.
The Problems With Licensing
Licensing systems were built with good intentions, but in practice they often create more anxiety than value.
- Friction: License checks can slow down your dashboard—or even break your site when servers fail.
- Complexity: Multiple plugins, each with their own license terms, turn into a tangled mess of renewals and rules.
- Pressure: Licensing reinforces a scarcity mindset: “use less, pay more, upgrade constantly.”
We don’t believe that’s the best way forward.
Our Approach: Trust Over Fear
By removing license keys, we’re sending a clear signal: we trust our customers.
- Open Access: Anyone can access our code on GitHub. If you want to build it yourself, you can.
- Freedom to Use: One site or many—our focus is on solving your problems, not counting activations.
- Value Through Community: Instead of focusing on preventing theft, we focus on continually adding value so our community wants to support us.
We’re convinced that trust builds stronger relationships than restriction ever could.
How It Fits Our Ethos
No licensing doesn’t stand alone—it’s part of the bigger picture. Together with our $365/year pricing cap, anxiety-free business model, and community-driven incubator, it all works toward one goal: building peace into software.
We don’t want you to wonder if you’re breaking a rule. We don’t want you distracted by nag screens. We want you free to build, knowing that the tools in your hands are crafted with care—and given with trust.
Most companies ask, “But what if someone steals our software?”
We’d rather ask, “What if someone trusts us enough to build their future on our software?”
That’s why we chose no licensing. It’s not just a business model—it’s a philosophy of peace, trust, and enough.